The strategy: Provide meaning, convert, foster growth
Being aware that data is a key issue, that customer knowledge is critical, that it is more cost-effective to retain a customer than to recruit a new one and that onboarding one’s teams is essential to creating buy-in, is a necessary foundation for building engagement.
Calling on an agency enables you to garner support from experts on these needs and issues, whilst benefiting from a structure combining a variety of complementary professions that can produce and measure what’s been conceived.
Valuable end-to-end support, including message consistency and agenda control.
What can our consultants do for you?
Considerable experience in a wide range of topics, all of them having some form of link to identity and to the way it is interpreted, so as to match your needs:
- IDENTITY & POSITIONING // build or re-address the fundamentals of your identity (brand platform and communicative stance)
- RELATIONAL STRATEGIES & MARKETING PLAN // audit and analyze key points of your business to suggest strategic guidelines and a personalized action plan (acquisition, retention, organization)
- COMMUNICATION PLAN // develop and implement the right scheme for your product launches, to support change management,...
- SEM STRATEGY // optimize your search engine listing via SEO (Search Engine Optimization), SEA (Search Engine Advertising) and SMO (Social Media Optimization)
- BUSINESS INTELLIGENCE // keep up to date with news, new technologies and trends to fire up our neurons and enrich our recommendations
Our agency supports you from the onset and remains at your side throughout all stages of your project.
Use data analytics to model envisioned programs, project assumptions, and anticipate impacts, notably financial.
- There are a few imponderables, the first of which being sound preparation, and that starts with an initial encounter!
- The second is the importance of getting to know you. To do so, we audit the existing and conduct a competitive or sectoral benchmark.
- Customer knowledge is key to continuing the work: we carry out a qualitative and quantitative analysis of your database and potential targets to then define the best segmentation.
- Setting concrete targets and associated performance indicators is essential to an effective and measurable strategy.
- Finally, we offer solutions and a timetable that we deem most appropriate.
We view each project as a new road to pave. When shall we start yours?
“We have been working with FOVE on a daily basis for more than a year on our relationship marketing challenges. It's a pleasure to work together and to explore the different drivers of relationship marketing in a "customer centric" approach, with the aim of permanent improvement.”
of brands could disappear amidst total indifference in France
Source : Meaningful Brands Marketing 2019