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Le BHV / Marais

Expertise Strategy / Design / Tech

And Le BHV became Le BHV Marais

Definition of the relational platform

Reflection on program content

Definition of the creative universe

Launch strategy

Segmentation support

Annual 360 activation scheme and implementation

When it all began...

The City Hall Bazaar has always been a temple of Parisian shopping, bringing freshness and novelty to the world of department stores. To stay ahead of ever-increasing competition, LE BHV MARAIS chose to assert its position in the heart of the capital, by renaming itself in 2013. It is in keeping with this transformation that an overhaul of its statement towards its most loyal customers, thus engaging them in a lasting relationship, proved mandatory.

How did Fove support LE BHV MARAIS in implementing its digital strategy?

After having led an in-depth reflection on the launch of the new loyalty program (graphic universe, tone, content, and launch), Fove assisted the brand’s teams in the deployment of statements to the programme’s members according to a defined segmentation. It is by fully integrating into the brand’s Sales Action Plan that the agency developed the designs and content of all CRM and digital campaigns (overhaul of the mini site dedicated to customer loyalty, emails, newsletters, displays, mailing, etc.). Recurring conquest campaigns (POS, street-marketing, competitions, and kiosk displays) were also led to foster commitment to the loyalty programme.