The CRM treats itself to a new vision
Relational program assets production management
When it all began...
A beautiful story that began in 2019 in a rapidly changing ophthalmic optical market. Essilor requested our help in reinforcing the proximity of its BtoC relationship using digital technology. Legitimacy, emotion, and acquisition are the watchwords of this story. Essilor's relationship strategy focuses as of 2019 on 3 sites: Essilor one, LaBonneVue and Essilor.fr.
How did FOVE support Essilor in the production of its relational assets?
The agency capitalized on its expertise in relationship marketing to assist Essilor in defining its Seasonal and Ophthalmic Optical paths.
This also translated into the adoption of editorial and graphic codes adapted to each of Essilor's targets via the Group's various newsletters.
In total, between 30 and 50 emails, newsletters and transactional emails are produced each year.