An unforgettable (user) experience!
When it all began...
How is FOVE helping TV5 Monde optimize its customer experience?
For this partnership, which includes such a variety of programs, relational issues, and experience propositions, Fove's approach has been to build, in collaboration with TV5 Monde, a catalog of possible support measures in which we mobilize appropriate responses tailored to each of the issues we address.
Key elements of this catalog include the creation of insight tools (benchmark, customer analysis, buyer persona), brand identity tools (charts and design system), the conduct of qualitative and quantitative user studies, the facilitation of ideation and co-design workshops, the creation and management of backlogs, maps experience, prototypes, but also of content writing or recommendations on the SEO strategy (SEO, SXO).